So, I’ve been thinking some more about ticket prices. About as experimental with prices as we’ve gotten in Austin is “Pick-you-price”. I’ve observed a few trends:

• You have to run 3 weeks to make your money back. Week 3 pays for week 1.
• Sell-outs happen in the last week.
• People almost always pick the cheapest price on “Pick-your-price”

So I’m thinking about adding some new features to BuyPlayTix to allow experimentation with price. What if we took the pick your price tiers and assigned them to a different week. So for example:

Week 1 - $10
Week 2 - $15
Week 3 - $20

We’d hopefully be encouraging people to buy tickets in Week 1, and if they didn’t we’d make more money in week 3.

And what about sell out shows? Would it be useful to automatically make the last 10 tickets to any show $2 more than their standard price?